Gillette, kiss it better campaign from Orange Cube Magazine Issue 0.5
The Movie
Gillette, kiss it better Photobook Published by Orange Cube Media
Overview
Gillette, kiss it better is a love story told through residue.
Not the relationship itself;
but what it leaves behind:
lipstick on skin, foam in a sink, missed calls, small performances.
but what it leaves behind:
lipstick on skin, foam in a sink, missed calls, small performances.
Set in bathrooms and private spaces, the work blurs grooming with desire, routine with fantasy. The body becomes a site of attention; cleaned, marked, remembered, re-performed.
Nothing here is stable.
Everything is slightly exaggerated, slightly staged, slightly too aware of itself.
Everything is slightly exaggerated, slightly staged, slightly too aware of itself.
CREATIVE DIRECTION
Themes
Intimacy as performance
Desire as evidence
Grooming as ritualized self-construction
Memory vs reality
Visual Language
Bathrooms → controlled, private stages
Flash / direct lighting → honesty, exposure
Black & white vs color → reality vs dream
Tight framing → discomfort, proximity
Icon System
Razor → control, correction, preparation
Lipstick marks → proof, possession, fantasy
Strawberries / cream → indulgence, softness, absurdity
Phone UI → interruption, reality intruding